By Evan Hosie
Ever notice how colorists use just one brand? And it’s usually the one the salon favors? Sherry Ratay, new celeb colorist at the swanky Gavert Atelier salon in Beverly Hills, has a new way to create color and is out to revolutionize the beauty business.
Just one tip — if the client wants a red mane, Sherry will often use multitude of different color – and brands. And she put those attractive foils in vertically, horizontally, whatever way highlights the best of the color, depending of how the hair falls.
It’s no surprise that Sherry teaches the art of coloring, besides running her own popular salon in Miami (Ratay Salon), and is invited to all the big hair shows. (In Orlando she showcased in front of 60,000 professionals.) Most recently, she became a certified teacher of L’Oreal Professional’s newest breakthrough in permanent hair color, INOA (Innovation No Ammonia) Color.
With celebs lining up for her personalized hair color, we asked her how long before she develops her own line and what’s next for her.
Sherry: “I’m still in the process of branding myself, but I hope to have a hair line in 10 years or so,” and adds with a conspirators’ air that she’s working on a reality show for hair stylists but “not like Sheer Genius.”
Her motto:“Fabulous hair is the ultimate beauty accessory.”
When she’s not shopping or testing beauty products, Evan Hosie writes gadget reviews for the site Popgadget.net.
Melissa Myers has worked as an entertainment journalist for ten years,
both in London and New York.
She has done a daily gossip column on British newspaper the Daily Star
where she interviewed everyone from Tom Cruise and George Clooney to
Simon Cowell and Jennifer Lopez. She also worked as the News Director
of In Touch in New York for the past six years, before launching her
own site www.celebzter.com, which aims to provide smart content for smart women.