It�s official: Matt Lauer�s popularity plummets with viewers - The Today show host�s �likeability� has plunged by 25 % with viewers, according to the new Q scores

His handling of the Ann Curry situation, and specifically being a driving force behind her ousting, has copped Matt Lauer some bad press.

And, it seems, it has also had an impact upon his “likeability” with viewers.

In fact, according to a new published report by the New York Daily News, Lauer’s populairty has plunged by 25 percent since last year based on the latest Q Scores. (Q Scores are an influential survey used by companies and advertisers to help make major decisions.)

“It raises a flag,” said Henry Schafer, executive vice president of Q Scores.

“If you’re [the “Today” show] you have to figure out what corrective actions you can take to curtail this kind of warning signal.

“These morning shows are driven by personalities — so there’s a real challenge out there for NBC News,” he said.

The news comes on the back of the heated morning ratings war between “Today” and ABC’s “Good Morning America”, which has recently begun to beat “Today” for the first time in 16 years.