He has now lost it all after it emerged that The Lance Armstrong Foundation, the organization founded by the now embattled cyclist in 1997, has quietly dropped him from its name and will now be officially known as the Livestrong Foundation.
It is a move by the cancer-fighting charity to further distance themselves from the disgraced athlete.
Foundation spokeswoman Katherine McLane said the name change for the Austin-based charity was approved by the Texas Secretary of State’s office on Oct. 30.
And it comes on the back of Armstrong’s resignation from the organization’s board of directors last week.
But how does the 41-year-old deal with this dramatic fall from grace? As we saw on Nov. 10 via his Twitter feed, he was “back in Austin and just layin’ around”.
And on Nov. 12, it became even more evident that Armstrong isn’t licking his wounds– in fact, he was enjoying a lunch in Austin.
@34thstcafeteria with my good bud Doug Brinkley. One of America’s foremost thinkers and writers. Always insightful,” he tweeted to his 3.8 million followers.
Perhaps Brinkley could provide him some “insight” into how to redeem himself in the public’s eye….if at all that is possible.