Boston and the nation stands as one in light of the horrific tragedy that occurred on Monday.
And with 176 injured, the need to raise money for those who lost their limbs and to help victims and families rebuild their lives, is imperative.
Adidas, a sponsor of the Boston Marathon for the past 25 years, has launched a limited-edition T-shirt to raise money for victims of Monday’s explosions.
As a numerical tribute to the 26.2-mile race, the shirts cost $26.20, and 100 per cent of the proceeds will go to The One Fund Boston Inc., the fund set up on Wednesday to help those affected by the tragic event.
Adidas America president, Patrik Nilsson, said in a release: “The selflessness and compassion demonstrated by the city of Boston, the first responders, the Boston Athletic Association and all marathon volunteers in providing assistance to the injured have stuck with us and inspired us.,”
Mr Nilsson, who was in Boston on Monday for the race, continued: “We commend Boston – and those associated with the city and the marathon – for their reaction to this very challenging situation. We applaud them for standing together as one on Monday and in the days which have followed.”
Shocked fans who were visiting a photo booth run by Adidas in the Westfield Stratford City shopping center, located right outside Olympic Park in London, received the surprise of their lives when they found themselves next to David Beckham.
The 60 fans were there to take part in a photo session for the Adidas “Take the Stage” campaign. Beckham was hidden in a section of the booth waiting to pop into their photos. The surprise was quite a success. It made grown men blush and even brought a young boy to tears.
“It was a unique experience for me and the people who took part, and there were some great reactions when we surprised them in the photobooth,” Beckham told the British press.
The former captain was shockingly not included in the Team GB Olympic football squad this year, but is still rumored to take part in the opening ceremonies Friday.