Last week, whilst attending the Better You event in Santa Monica, I came across Little Black Bag and fell in Love! LBB is based on a Japanese shopping concept called ‘fukubukuro’, or the ‘lucky bag’ sale. Basically it’s a bit likeSecret Santa where you get to swap the gift you don’t want.
After taking a interactive style quiz you are offered a personalized mystery bag filled with 2-4 items from over 80 major brands, ranging from jewelry, handbags, cosmetics etc. to home décor, that are chosen to match the answers you gave in the quiz. If you aren’t happy with what you have been sent, you have 1 week to search the LBB gallery and trade with other shoppers to assemble your perfect bag. This gives you the opportunity to discover new brands and to see what else is on offer. If you are lucky you can win ‘Delights’ which are the latest on trend products worth 4-5 times the price of the bag. Once you are finished the bag is prepared and shipped to you. If you decide you don’t like the items after all you can return them unused and receive the equivalent credit on your next bag or you can cancel your membership at any time. Voila!
How much does all this cost? Well, amazingly, each LBB is only $49.95 with free shipping the first time you use it. Head of merchandising and former Macy’s buyer, Suzanne King, must be striking some great deals with brands as many of the ‘gifts are worth that and more! In less the 3 months, the company has signed brands such as Z spoke by Zac Posen, BCBGeration, Betsey Johnson, Kenneth Jay Lane, D&G, L.A.M.B and other great labels.
SO what are you waiting for? got to www.littleblackbag.com and swap till you drop!
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