Tweet Your Dogs� Story and Raise Money For Therapy Dogs - Using social media, Cesar plans to share some of the real-life heartwarming stories and highlight the therapy dogs who do so much to help people in need

The story I was writing about therapy dogs suddenly took on new urgency three days ago, when mega storm Sandy first started to threaten the East Coast.

With the first responders are very often trained dogs, to search for people, but their big job comes later, in helping the disaster victims recover. Study after study shows that animals reduce stress, anxiety and even blood pressure and help the ill, the aged and military personnel with war trauma. So Cesar brand pet cuisine initiative “Share a Story and Share the Love” is especially timely.

Using social media,  Cesar plans to share some of the real-life heartwarming stories and highlight the therapy dogs who do so much to help people in need.

Dog–lover Hilary Duff   is the campaign ambassador, sharing inspirational therapy dog stories with her Facebook friends and Twitter followers, and encouraging people to get involved.

“I’m honored to be a part of CESAR’s “Share a Story and Share the Love” campaign,” explained Duff. “My dogs have so much love to give and their constant support makes my world a happier place.  Like CESAR, I want to help tell the uplifting stories about these incredible therapy dogs.”

Cesar plans to donate $100,000 to three very worthy charity partners as well: American Humane Association’s Animal Assisted Therapy (AAT) ; Intermountain Therapy Animals’ Reading Education Assistance Dogs (R.E.A.D.); and The Good Dog Foundation.

About the organizations….

American Humane Association’s Animal Assisted Therapy (AAT)  programs to continue and expand their vital work to help the ill, the aged, military families affected by service, and children with cancer.

Intermountain Therapy Animals’ Reading Education Assistance Dogs (R.E.A.D.) program utilizes the companionship of therapy animals to build and encourage children’s love of books and reading, as well as improving their full range of communication skills.

(The Good Dog Foundation) is the east coast leader in certified therapy dog teams that provide animal-assisted therapy through the use of professionally trained, fully certified and supervised volunteer teams who work to aid the healing process in humans and enhance clients’ quality of life through a focus on education, health care and wellness, research, and disaster response.